Brand Promise

Activate Your Brand Where It Matters Most

Darshanarthi.live gives sponsors the power to connect with audiences right at the point of engagement — at your puja gates, stalls, hoardings, and other on-ground assets — using precise GPS technology and time-bound activations.

Key Highlights

• Hyperlocal Reach
  Target visitors within a defined radius of your branded location, delivering instant, relevant offers when they’re most likely to act.

• Dynamic Time-Based Campaigns
  Schedule promotions for peak hours or specific days of the festival, ensuring your message appears at the perfect moment.

• Interactive Rewards & Goodies
  Distribute exclusive coupons, freebies, or merchandise directly to on-site visitors through location-verified unlocks.

• Exciting Lucky Draws
  Engage audiences with fair, transparent lucky draws — either instant-win or scheduled — linked to their presence near your assets.

• Seamless QR Integration
  Use branded QR codes to unlock special rewards, offers, or contest entries, combining physical signage with digital interaction.

• Real-Time Analytics
  Track impressions, engagement, redemptions, and winner data through a live sponsor dashboard, giving you clear ROI measurement.

• Compliance & Privacy First
  Every interaction is powered by user consent, TRAI-compliant messaging, and secure token-based redemptions.

This turns your physical brand presence into an interactive, measurable engagement hub — blending the festive spirit of Durga Puja with cutting-edge location marketing.

For Sponsors: Multiple Avenues to Shine

As a brand, you now have real visibility, meaningful engagement, and measurable impact.

🥇 Title Sponsorships

Get positioned as “Darshanarthi Live Awards 2025 Powered by [Your Brand]” — visible on all major physical and digital channels. This gives your brand:

• Premium placement across over 300 pujas digitally and 100+ on the ground
• Branding on all QR stands, award mementos, media banners, and LED scoreboards
• Homepage and login-screen placement on our web/app platforms
• Recognition on event merchandise (t-shirts, bags, stickers)
• Customized dashboard to run your own contests, offers, and surveys
• Data access to understand audience interaction (age, location, engagement)
• This is deep festive integration, not just logo placement.
  

🏆 Category Award Sponsorships

Associate your brand with a value — be it sustainability, art, music, crowd management, or innovation.

Award Categories

1. Best Darshanarthi Puja – Kolkata
   Recognizing the most beloved Puja in Kolkata, as voted by on-site visitors.

2. Best Darshanarthi Puja – West Bengal
   Celebrating West Bengal’s most adored Puja, based on visitor votes across the state.

3. Best Puja Pratima Artist Award – Kolkata + West Bengal
   Honoring the master sculptors behind the most captivating idols, chosen by attendees across the region.

4. Best Puja Theme Artist Award – Kolkata + West Bengal
   Acknowledging the creative minds who shaped this year’s most imaginative themes, as voted by visitors.

5. Best Puja Theme Song Award – Kolkata
   For the most uplifting theme music—selected by a blend of physical attendees and enthusiastic online voters.

6. Best Probasi (India & Overseas) Puja Short Film by Organization (up to 10 min)
   A hybrid honor—decided by both our expert jury and online audience—to celebrate vibrant storytelling from Indian and global diaspora communities.

   Special Awards

   Best Bonedi Bari Puja (Overall)

   Best Housing Community Puja (Overall)

How It Works

• Category‐specific voting rules:

  • Categories 1–4: Visitor votes only

  • Category 5: Visitors + Online voters

  • Category 6: Combined Jury + Online votes

Why It Matters

Darshanarthi Live makes cultural recognition transparent, participatory, and tech-enabled—free from bias or influence, driven purely by the love of the people who live and breathe Durga Puja.

• Other Activity  categories Lucky Draw include:

  • Best Puja Spectator
  • Best Foodie
  • Best Puja Priest
  • Best Puja Dhunuchi Dancer
  • Best Dhak 
  • Best Darshanarthi 

  As an Award Sponsor, you get:

  It’s your chance to align with community values and celebrate public choice.

  🎁 Puja-Specific Offers, Contests & Campaigns:

  This is where brands meet crowds directly.

  Whether you’re an FMCG brand, fashion label, e-comm platform, or tech startup — you can:

  • Sponsor QR branding at specific pujas (entry & exit zones)

  • Run lucky draws, contests, selfie challenges, and feedback polls

  • Launch redeemable digital coupons that visitors can claim via the app

  • Be featured in “Scan to Win” boards, selfie zones, or footfall counters

  • Set up pop-up booths, branded giveaways, or quiz participation

  Your brand will appear on the visitor dashboard, in real-time push notifications, and in the post-visit reward system — ensuring high recall and actionable ROI.
  

  REGISTER YOUR BRAND: https://darshanarthi.live/brand